Telecom company Bharti Airtel has partnered with India Post Payments Bank (IPPB) with an aim to launch WhatsApp Banking Services for India Post Payments Bank (IPPB) customers, which will allow users to access banking services on their mobile phones.
According to the company’s statement, The WhatsApp messaging solution will be delivered to customers through Airtel IQ – a cloud communications platform as a service that enables brands to engage with their customers across voice, SMS and WhatsApp channels.
In addition, Airtel will enable IPPB customers to seamlessly connect with the bank on WhatsApp and effortlessly avail a host of banking services, including –doorstep service requests, locating the nearest Post Office and much more.
In line with the Govt.’s ambition to bring digital and financial inclusion to citizens of India in their language, the Airtel – IPPB WhatsApp Banking solution is also working on building multi-language support, enabling added convenience to customers, especially to those in the rural parts of the country to access banking services in their preferred language.
Airtel said it has been working with IPPB to deliver as many as 250 million messages per month to the bank’s customers, many of whom are located in mofussil towns and tier 2,3 cities.
The addition of WhatsApp messaging will add to customers’ accessibility to connect with the bank at their fingertips, furthering the Digital India mission of GoI, as part of which IPPB has been working tirelessly to deliver banking services in the rural pockets of the country.
Gursharan Rai Bansal, CGM & CSMO – India Post Payments Bank, said, “We are delighted to work with Bharti Airtel as our partner in driving digital and financial inclusion in India. We believe that financial services driven by technology have great potential and can go a long way in ensuring that the best financial products reach the farthest corners of the country”.
Abhishek Biswal, Business Head – Airtel IQ, said, “Airtel IQ is a robust, intuitive and secure cloud communication suite. With the addition of WhatsApp messaging to the existing SMS and voice communication that we offer to India Post Payments Bank customers, we will further enable a two-way communication between the bank and its customers. We are delighted to continue our association with IPPB to contribute significantly in making banking services more accessible to tier2,3 cities in the country. We promise to continue delivering customer centric solutions that offer greater convenience to customers”.
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