Technology firm Atica raises seed funding led by Titan Capital. The funding round also saw participation from several investors, including Anil Goel (President of technology, Byjus), Rahul Talwar (DLF Family Office), Bhuvan Gupta (Cofounder, Of Business), Ramji Sundararajan (Partner, Mckinsey Palo Alto), Prashant Sood (Eros Group), and other industry professionals working in the US including hotel owners.
As per the startup, the freshly raised funds will be used to strengthen the technology product and build the base infrastructure. The startup will also use the raised funds for business development.
Atica | Helping Hoteliers Manage Their Sales And Revenues
Founded by Akash Goel and Bonish Gandhi in 2021, Atica is a last-mile sales & revenue management company disrupting the age-old manual proactive sales process using its proprietary lead generation & CRM tool. The firm helps hotels in the USA market find commercial success in terms of annual revenue growth.
Speaking on the development, Akash Goel and Bonish Gandhi, Co-founders at Atica, said,
“These funds are a necessary tool required to experiment, build, fail fast and find success. Funds are also critical to enable expansion in the USA market. Our past industry experience has helped us find PMF early, and we are now in the growth phase; Our investors bring enormous experience and mature advice to the table. We feel stronger having partnered with them.”
Atica is working with hotel clients owning properties across all major brands, including Marriott, Hilton, IHG, Hyatt, Choice, Wyndham, best western, etc. As per the firm, using a mix of sales management, digital marketing & revenue management technology modules, Atica unlocks the revenue potential of its clients who operate in hyper-competitive markets across the US.
Commenting on the development, Bipin Shah from Titan Capital said,
“Atica helps hotel owners in the US in boosting their revenues which leads to high retention. With Akash & Bonish’s expertise in the industry from past experience paired with rapid traction they are seeing in their business, Atica is poised to see huge success with their low churn & recurring revenue B2B business.”
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