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Cross-border Commerce Startup Jodaro Secures $750K in Seed Funding for Tech-driven Expansion


Jodaro, a startup offering tech services for cross-border commerce, has made headlines by raising $750,000 (Rs 6.2 crore) in a seed round of funding led by Fundamental VC, with participation from Maninder Gulati.

As per the startup, the freshly raised funds will be used for developing its technological capabilities and hiring talent.

Further, the capital infusion will enable the startup to expand the brand across geographies.

Jodaro | Global Commerce Enabler

Founded by Rajiv Patki and Sambuddha Adhikari in 2023, Jodaro is a global commerce enabler that directly connects manufacturers with end consumers.

Offering a one-stop solution for cross-border commerce acceleration for manufacturers and brands, Jodaro brings in technical, analytical, operational, and strategic expertise to enable rapid global growth for its partners on major marketplaces as well as D2C channels.

Speaking about the development, Rajiv Patki, Co-founder of Jodaro, highlighted that the startup is developing a tech stack for global e-commerce using machine learning and automation. As per Patki, their system can aggregate real-time data from several sources, giving them insights into market dynamics.

Patki added,

“This data platform helps us to make decisions with confidence while our automation stack allows us to design and execute strategies at scale.”

Jodaro Co-founders Rajiv Patki (left) and Sambuddha Adhikari (sitting) with team

Jodaro brings the entire global commerce life cycle for its partners, right from demand generation, inventory projections, and logistics to post-sale support and profit analytics. The global commerce enabler aims to establish a discovery system that enables buyers worldwide to procure directly from manufacturers in emerging markets.

Statement from the Investor

Commenting on the development, Saswat Sundar Behera, Fundamental VC’s Co-founder & Managing Partner, stated that the growth of Jodaro thrives on the cross-border commerce growth story, which is looking at a validated large market opportunity globally.

Highlighting the tech prowess of the startup, Behera said,

“Its proprietary technology, asset-light model, and plug & play solution will be a game changer for offline-only manufacturers. The experience, complementary skills, and conviction Rajiv and Sambuddha carry makes Jodaro’s proposition even more powerful.”

In addition to achieving its target of becoming the largest digital merchant worldwide in the next 10 years, the startup aims to expand its operations to 10 global markets by the year 2026, the startup. Further, Jodaro aims to collaborate with around 500 manufacturers and curate 15,000 diverse products.

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