For Formula 1 enthusiasts, you may have noticed the red Ferraris racing around the Bahrain track last weekend in the season opener. One thing was new this year: the Scuderia Ferrari Formula 1 team sported a new sponsorship logo, none other than Perth-based online gaming business, VGW (Virtual Gaming Worlds).
“We are excited to partner with Ferrari, one of the world’s most iconic global brands. With such a rich history, success in motorsport and a brand synonymous with winning, achievement, passion and luxury, we look forward to working together and our next chapter of growth,” said VGW founder, chairman and CEO Laurence Escalante, calling it a rare, amazing opportunity.
Laurence is not immune to a few nice supercars of his own, which he loves to showcase on this Instagram account.
“As leaders in the gaming technology sector, [VGW] share our passion for innovation and thinking outside the box,” said Ferrari Chief Racing Revenue Officer Lorenzo Giorgetti in a statement.
“F1 is a truly global sport with massive reach that has experienced amazing growth in recent years, particularly in the US, and there’s no bigger brand than Ferrari,” said Laurence.
“We may operate in different industries, but share similar beliefs when it comes to the power of technology and teams for performance, and the role of passion that unites us all.”
If you’re dreaming of signing a multi-year deal with a top brand such as Ferrari, and rubbing shoulders with the rich and famous at this most glamorous of sports, then believe it. This – and other things – can be done by a Perth-founded company. Why not yours?
How did the Ferraris do in the first F1 race of the season? Well, one came in 4th and the other retired. So not a great start… but, as they say in startupland, there’s a long way to go yet.